Cleantech Building Maintenance
Some client stories come full circle. Cleantech Building Maintenance cleaned the offices of a tech company many of us at Torque Media worked for. Years later, they’re a client of ours. In early May, we launched their new commercial cleaning website, and the results since launch show what steady, consistent work can do.
Based in South Burlington, VT, Cleantech has served Chittenden County since 2000. They’re locally and veteran-owned, and they handle everything from office cleaning and floor care to medical offices, banks, government buildings, and construction cleanup.
Business Challenge
Cleantech already had the reputation. Twenty-five years of showing up after hours, doing the job right, and earning trust from businesses in Burlington, Williston, Essex Junction, Colchester, and beyond.
What they needed was a website that matched that reputation and got found by the people searching for commercial cleaning in Vermont. Facility managers and office administrators don’t browse for a cleaning company. They search, compare a few options, and call. If you don’t show up in that moment, you don’t get the call.
The challenge had two parts. Build a site that explains each service clearly. To generate business leads long after launch day.
Torque Media’s Solution
We built the new Cleantech website around their services, and each one has its own home. Office and facility cleaning, floor and carpet cleaning, technology company cleaning, medical office cleaning, bank cleaning, government and municipal buildings, and construction cleanup and pressure washing all have a dedicated page. Visitors find what they need fast. Search engines and AI tools get a clear picture of what Cleantech does and where they do it.
We leave the mopping to Cleantech. Our job is making sure the right people find them, and commercial cleaning website design is something we know well.
Launch was the starting line. Cleantech committed to a monthly plan that pairs ongoing website posts with social media management. Each month, we publish content that defines their services and the value behind them. Then we promote those posts across their social channels. The goal from day one was sustained organic growth.
It’s working. Since launch, Cleantech has received a Google Search Console achievement for search performance every single month. Those milestones back up the strategy, and they reflect the trust Cleantech places in Torque Media to manage it.
Recommended Next Steps
The foundation is solid. Now it’s time to add more activity.
We recommend more engagement on Cleantech’s social media platforms. Publishing is one half of social. The other half is responding, commenting, sharing, and interacting with local businesses. That’s where visibility grows.
If Cleantech wants more leads sooner, paid search is a smart next option. Organic growth builds over time. Paid search puts the business in front of facility decision makers today while the organic foundation keeps growing underneath it.
Why Torque Media
Torque Media is a digital marketing and website design agency in Burlington, VT built for service businesses. We pair website design with SEO, monthly content, and social media so a launch turns into ongoing results. For Cleantech, that meant a site that shows off 25 years of good work and a plan that keeps it growing every month.
There’s something special about building a website for the team that kept our first office clean. We’re glad to return the favor.
If your cleaning company or service business is ready for steady growth online, let’s talk.