Green Heat, based in Vermont, provides high-efficiency heating and cooling solutions including heat pump installation, maintenance, and energy-saving HVAC services for residential and commercial clients. Formerly known as Andrew Stevens Heating, the company began a rebranding process to better represent its eco-friendly mission and expanding services. Green Heat turned to Torque Media to help transform its online presence into a cohesive, search-optimized website that reflects its new identity and supports long-term business growth.

Business Challenge

During the transition from Andrew Stevens Heating to Green Heat, the company recognized that its existing website didn’t align with the new brand direction. While functional, the site lacked search engine optimization, clear service segmentation, and performance tracking, all essential elements for competing in the modern HVAC industry. Green Heat needed more than just a rebranded design; they needed a website that could attract new customers, showcase their services effectively, and provide data to inform ongoing marketing decisions.

Torque Media’s Solution

Torque Media developed a comprehensive website and content strategy that elevated Green Heat’s brand while improving visibility and performance.
Our approach included:

  • Website Design – Created a new site design consistent with Green Heat’s updated logo, colors, and sustainability-focused brand.
  • Content Development – Rebuilt service pages using existing content while expanding it into full landing pages optimized for SEO and user intent.
  • Analytics Integration – Implemented Google Analytics to track website performance, visitor behavior, and marketing results.

The result is a professional, search-optimized website that strengthens Green Heat’s position as Vermont’s trusted provider of energy-efficient heating and cooling solutions.

Recommended Next Steps

To continue building online visibility and engagement, Torque Media recommends that Green Heat:

  1. Update Project Photos – Add high-quality visuals showcasing installations and service work.
  2. Launch a Blog – Publish educational content about heat pump technology, rebates, and efficiency tips.
  3. Integrate Social Media Content – Use blog posts to fuel social campaigns that drive consistent website traffic.

Why Torque Media

At Torque Media, we specialize in building performance-driven websites that help businesses like Green Heat grow through strategic design, SEO, and marketing insight. Based in Burlington, Vermont, our marketer-led approach ensures every website not only looks great but also converts visitors into customers.

Whether you’re rebranding, expanding, or just getting started, Torque Media delivers websites that tell your story, rank higher, and sell more effectively.

👉 Contact Torque Media
to start your rebrand today.

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