A Website Refresh for a Beloved Vermont Brand

McKenzie Country Classics, a household name in Vermont known for their premium deli meats, came to Torque Media with a clear objective: they needed a website that matched the strength of their brand. Their existing site was outdated, difficult to update, and not supporting their growth or evolving advertising needs. Our goal was to create a more functional, user-friendly experience that honored their Vermont heritage while helping more people discover the brand.

Our Solution: A Strategic Website Redesign

We began by focusing on the functionality McKenzie needed most: a flexible, searchable inventory system. Using WooCommerce, we built a robust backend that allows easy product configuration and seamless updates, perfect for a business with multiple SKUs and evolving product lines.

Here’s what we delivered:

  • Website Design: Clean, modern layout with easy-to-follow navigation and mouthwatering food photography.
  • WooCommerce Setup: Built product inventory with advanced search functionality and flexibility to support future marketing campaigns.
  • Landing Pages: Created custom pages that align with their advertising goals while guiding users through product discovery.
  • Google Analytics & Search Console: Installed for ongoing performance tracking and SEO indexing.
  • Redirects and Indexing: Ensured all previous content was properly redirected for maximum SEO retention.

 

This redesign wasn’t just a visual upgrade. It was a functional reboot that sets the stage for continued digital growth.

What’s Next for McKenzie?

With a strong website foundation in place, we’ve recommended several next steps to keep the momentum going:

  • Photo Updates: Continue refreshing product photography over time.
  • Recipe Blogging: Share delicious recipes using McKenzie products to boost SEO and consumer engagement.
  • Facebook Integration: Sync product listings to Facebook for simplified social media management and wider reach.
See It Live

Explore the new site: https://mckenziedeli.com/

Want to see the results for yourself? Check out their updated Google Business Listing and experience how a modern website can bring a legacy brand to life online.

Ready to elevate your brand like McKenzie Country Classics?
Contact Torque Media for a website that works harder for your business.