VOX AM/FM/Digital is a leading radio broadcasting and digital marketing group serving Vermont and upstate New York. With a strong presence across multiple radio stations, VOX Media has built trusted local audiences and strong advertising partnerships. As the company expanded into digital advertising, they needed a modern website that reflected their full range of marketing solutions, from traditional radio to integrated digital campaigns.
Business Challenge
Despite their growing success in digital advertising, VOX Media’s website didn’t represent their evolution. Their previous site focused primarily on individual radio stations, offering only a single page to explain their advertising services, the very services driving most of their revenue. This created a disconnect between what the company offered and what potential clients saw online. The goal was clear: transform the website into a business tool that helps VOX Media sell their advertising services more effectively.
Torque Media’s Solution
Torque Media designed and developed a new business-focused website that showcases VOX Media’s services, advertising packages, and market reach. The new site structure shifts focus from the radio stations to the business itself, highlighting the company’s full-service advertising capabilities.
Our team implemented:
- Strategic Website Design to align the user experience with the sales process.
- Search Engine Optimization (SEO) to help VOX Media’s services rank higher and attract business clients searching for digital and radio advertising in Vermont and New York.
- Google Business Listing Optimization to improve local visibility and drive traffic directly from search results.
The result is a website that not only informs but actively supports the VOX Media sales team by generating qualified leads and reinforcing the brand’s authority in local advertising.
Recommended Next Steps
To continue maximizing the value of their new digital presence, Torque Media recommends that VOX Media:
- Expand Product Pages – Add more detail to highlight advertising packages and case studies.
- Launch a Blog – Share success stories and integrate blogging with social media and newsletters to boost traffic.
- Use UTM Tracking – Track inbound campaigns to measure ROI.
- Analyze and Adjust – Review data regularly to improve marketing performance.
Why Torque Media
Torque Media specializes in helping businesses transform their websites into high-performing sales and marketing tools. Based in Burlington, Vermont, we combine marketing strategy, web design, and SEO to help brands like VOX AM/FM/Digital grow their audience and revenue online. Whether your business sells services, products, or advertising, our goal is the same, to help you reach more customers and close more sales.
Ready to elevate your digital presence?
Let’s build a website that sells. Contact Torque Media today.