Is your website actually

working for you?

Most businesses invest in marketing without knowing how many website visitors it takes to hit their sales goals. Let’s change that.

Use the calculator below to find your number
The big picture

Marketing is not a mystery. It’s a system.

Whether you sell a product or a service, the modern marketing goal is the same: drive people to your website so they can take action. Book an appointment. Make a purchase. Your website is the best sales rep you will ever hire. It works 24/7, never calls in sick, and presents your business in an appealing way to every single visitor.

The problem is that most businesses invest in marketing without a clear picture of what that investment needs to produce. That’s where the marketing funnel comes in.

Your Ad Strategy

The marketing funnel: where your customers are, and how to reach them

The marketing funnel has five stages that mirror exactly how consumers make purchasing decisions (we might even argue that “Loyalty” is the 6th stage). A smart marketing plan addresses every level, implementing clear & defined strategies that help your business stay top of mind from the first moment someone hears about you all the way through to the sale.

1
Awareness
Wide net campaigns: TV, radio, broadcast. Build general recognition with a large, diverse audience before they even know they need you.
2
Interest
Targeted campaigns: social media, website SEO, PPC. Reach people the moment they "just Google it" to learn more.
3
Consideration
Targeted offers: email, display ads, reviews, trusted websites. They are doing research. Be the clearest, most credible answer they find.
4
Intent
Website content: features, benefits, product and service positioning. They are ready to decide. Your site needs to make the case.
5
Purchase
Website content: pricing, professionalism, availability, easy booking. Meet the need of "I want it now." Remove every barrier to taking action.
The common mistake: Many businesses hyper-focus on one stage of the funnel, usually because of budget pressure or a pushy sales rep. When you only shout "buy now," you only reach people already in the consideration or intent stage. You miss everyone who does not know you yet. A complete strategy works every level, in proportion to where your business needs the most help.
Free tool from Torque Media

Website Goals Calculator

Enter your numbers to see exactly how many monthly website visitors your marketing needs to generate to hit your sales goal.

How many sales do you want per month?
% of visitors who become a lead (avg: 2-3%)
% of leads that book a presentation
% of presentations that result in a sale
Monthly visitors needed
0
Leads needed
0
Presentations needed
0

A free tool from Torque Media • Website design & digital marketing • Burlington, VT

Get your free strategy session

Ready to build a website that earns its keep?

Schedule a free website review and we will compare your current marketing plan against your business goals to identify the gaps, and map out what needs to happen to generate the traffic your sales goals require.

No pressure. No pitch. Just a straight conversation about what your business actually needs.